
The effect has long been a laboratory curiosity, with no application. But, over the years, the military has been intrigued. The idea (dubbed "the telepathic ray gun") was mentioned in a 1998 US Army study, which turned up in a recent Freedom of Information Act document dump. Five years later, the Navy decided to put some R&D dollars into the project...
The directional beam could be used for targeted messages, such as in-store promotions. Sadovnik even suggests subliminal advertising, beaming information that is not consciously heard (a notion also spotted on the US Army's voice-to-skull page).
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